What do you do?

The diagnosis analyzes each business's website. Pick your trade and see what it puts in your hands to start the conversation.

Each trade sees different things on the same site. Designers look at conversion, trust and visual identity; developers at technology and speed; SEO specialists at pages and the real competitors in the area; ads specialists at whether the site is ready for paid traffic; brand designers at colors, fonts and logo; social media managers at which profiles the site links to and how it uses them. You can read just the page for your trade: each one stands on its own.

Each page shows an example case file with a fictional business, the findings its website would produce and how the first email could start. If your work isn't about a business's digital presence, the fit is weaker: the IT page explains it plainly, and the other trades show what you get before you create an account.

• Web design

  Conversion, trust and visual identity gaps on every site.

• Web development

  Detected technology, real PageSpeed performance and a system design for the project.

• SEO

  Real PageSpeed, page and content coverage, and real competitors.

• Ads and performance

  The site's conversion signals: forms, buttons, contact and analytics.

• Branding

  The visual identity extracted from the site: colors, fonts and logo.

• Social media

  Social presence detected on the site and the business's digital gap.

• IT

  A general diagnosis of the business's website: a looser fit.